Make Pore Decisions

This skincare launch is one of the biggest product launches of my career to date—a global 360° fully global go-to-market campaign built around the irreverent idea “Make Pore Decisions.”

I helped develop the campaign’s primary storytelling and visual language, while leading creative across a wide-ranging launch ecosystem. I managed the agency partnership and developed graphics for the campaign, pop-ups, events, videos, and launch communications.

The campaign came to life through immersive consumer and influencer experiences in New York and London, including a racy afterparty at NYC’s The Box. Outside Paris, we hosted beauty editors at the Dior Labs, giving them an intimate look at the formulas and the scientists behind them.

From campaign imagery and video to experiential design and lab presentations, I worked across every facet of the launch—traveling globally to help bring the vision to life and turn a skincare launch into a fully immersive brand experience.