Pretty, Not Plastic

Pretty Planet Supply Co. is a home, hygiene and hair care brand made for people who want waste-free, better-for-you products without sacrificing personality, performance or style. The brand takes a playful approach to a category often dominated by clinical packaging and predictable “natural” aesthetics—creating products that are clean, colorful and genuinely fun to live with.

I developed the brand identity and packaging design—a system designed to feel fresh and optimistic while communicating the brand’s commitment to products made without toxic chemicals or bad vibes.

The result is a brand that makes everyday essentials feel a little more joyful—and proves that being good for the planet doesn’t have to look boring.